Diabetes Mellitus Essay -- Health Diseases Diabetes Essays medical

Diabetes Mellitus Diabetes is the seventh driving reason for death recorded in the United States. Diabetes is the main source of visual impairment. â€Å"In 1996 diabetes added to more than 162,000 deaths†(Lewis 1367).      â€Å"Diabetes mellitus is certifiably not a solitary ailment however a gathering of scatters with glucose narrow mindedness in common† (McCance 674). Diabetes mellitus is a metabolic issue described by hyperglycemia (expanded glucose) and results from damaged insulin creation, discharge, and use. There are numerous types of diabetes. â€Å"Diabetes builds the danger of heart and vein sickness, removal, diseases, kidney harm, eye issues (counting visual deficiency), and nerve malfunction† (Husain). I will quickly characterize the various types of diabetes and afterward I will talk about diabetes mellitus when all is said in done. 1.     Insulin ward diabetes mellitus (IDDM) or type 1 is the point at which the pancreas will create practically zero insulin, along these lines requiring infusions of insulin to control diabetes and forestall ketoacidosis. All patients with this sort of diabetes need insulin to endure (Deakins 34). Five to 10% of every single diabetic patient have IDDM. Common introduction is fast with traditional manifestations of polydipsia (expanded thirst), polyphagia (expanded yearning), polyuria (expanded pee), and weight reduction. IDDM is most normally found in patients under thirty, however can be seen in more seasoned grown-ups. 2.     Non-insulin subordinate diabetes mellitus (NIDDM) or type 2 is brought about by an imperfection in insulin assembling and discharge from the beta cell or insulin opposition in the fringe tissues. Roughly 90% of diabetic patients have NIDDM. Hereditary qualities assume a major job in the etiology of NIDDM and is frequently connected with corpulence. Generally introduction is moderate and frequently treacherous with side effects of weakness, weight increase, poor injury mending, and intermittent disease. Fundamentally happens in grown-ups more than thirty. 3.     Gestational diabetes mellitus (GDM) is characterized as sugar narrow mindedness, which happens during pregnancy. Happens in roughly three percent of pregnancies, and normally vanishes after pregnancy. Ladies with GDM are at higher hazard for having diabetes later on. GDM is related with expanded danger of dismalness. Ladies ought to be screened for GDM between the 24th and the 28th long stretches of incubation. 4.     Diabetic ketoacidosis is a genuine... ...ur to six hours to arrive at the circulatory system, however remains in the circulation system for around thirty-six hours. It tops around fourteen to twenty-four hours after infusion. Diabetes influences the whole body. It gradually decays all of the body’s organs. You can carry on with a long and prosperous life as a very much controlled diabetic, however a short and hopeless life if resistant. Works Cited Deakins, Dee A. Oral Hypoglycemics. Nursing 92; The World’s Largest Nursing Journal Nov. 1992: 34-39. Doenges, Marilynn E. Nursing Care Plans; Guidelines for Planning Patient Care. Philadelphia: F.A. Davis Company, 1989. Drass, Janice. Insulin Injections. Nursing 92; The World’s Largest Nursing Journal Nov. 1992:40-43. Harkreader, Helen. Essentials of Nursing; Caring and Clinical Judgment. Philadelphia: W.B. Saunders Company, 2000. Husain, Rahat. The Diabetes Information Page. Undated. http://www.geocities.com/Athens/Forum/5769/diabete.html. Lewis, Sharon Mantik. Clinical Surgical Nursing: Assessment and Management of Clinical Problems. St. Louis: Mosby, 2000. McCance, Kathryn L. Pathophysiology; The Biologic Basis for Disease in Adults and Children. St. Louis: Mosby, 1994.

Definition and Examples of Online Writing

Definition and Examples of Online Writing Web based composing alludes to any content made with (and generally expected for survey on) a PC, cell phone, or comparative advanced gadget. Likewise called advanced composition. Internet composing positions incorporate messaging, texting, messaging, blogging, tweeting, and posting remarks via web-based networking media destinations, for example, Facebook. See Examples and Observations 12 Tips for Improving Online WritingColloquializationComposing Online: Social Is Sexy however Email Still Rules in the WorkplaceConversationalization and InformalizationEmoji and EmoticonInformal StyleInternet SlangOnline ReadingParagraph LengthPractice in Cutting the Clutter10 Tips on How to Write a Professional EmailTextingTextspeakTop 10 Editing Tips for Business WritersWriting Models and Observations The principle distinction among disconnected and web based composing procedures is that while individuals purchase papers and magazines proposing to understand them, on the Internet individuals for the most part peruse. You should catch their eye and hold it in the event that they are to peruse on. This implies, in general, web based composing is progressively compact and terse and should offer the peruser more noteworthy interactivity.(Brendan Hennessy, Writing Feature Articles, fourth ed. Central Press, 2006) Computerized composing isn't only a question of finding out about and incorporating new advanced apparatuses into an unaltered collection of creative cycles, practices, abilities, and propensities for mind. Computerized composing is about the emotional changes in the nature of composing and correspondence and, for sure, writing to make and create and share.(National Writing Project, Because Digital Writing Matters: Improving Student Writing in Online and Multimedia Environments. Jossey-Bass, 2010) Organizing Online Writing Since online perusers will in general output, a Web page or email message ought to be obviously organized; it ought to have what [Jakob] Nielsen calls a searchable format. He found that regular utilization of headings and projectiles can expand meaningfulness by 47 percent. Furthermore, since his investigation found that just around 10 percent of online perusers look underneath the content at first obvious on the screen, web based composing ought to be fronted, with the most significant data set toward the start. Except if you have a valid justification otherwiseas in an awful news message, for examplestructure your Web pages and email messages like paper articles, with the most significant data in the title text (or headline) and the first paragraph.(Kenneth W. Davis, The McGraw-Hill 36-Hour Course in Business Writing and Communication, second ed. McGraw-Hill, 2010) Blogging Web journals are normally composed by one individual in their own individual language. This, in this way, presents you with the perfect chance to introduce the human face and character of your business.You can be: - conversational-excited connecting with cozy (yet not excessively so)- casual. The entirety of this is conceivable ceaselessly past the restrictions of what might be considered as the adequate voice of the company.However, different styles might be required attributable to the idea of your business or your readership.On the last mentioned, likewise with different types of internet composing, its critical to know your peruser and their desires before you start composing a blog.(David Mill, Content Is King: Writing and Editing Online. Butterworth-Heinemann, 2005) Single Sourcing Single sourcing portrays the arrangement of aptitudes identified with the change, refreshing, remediating, and reuse of substance over various stages, items, and media. . . . Making reusable substance is a significant expertise in Internet composing for an assortment of reasons. It spares the composing group time, exertion, and assets by composing content once and reusing it on different occasions. It likewise makes adaptable substance that can be adjusted and distributed in an assortment of arrangements and media, for example, site pages, recordings, digital broadcasts, commercials, and printed literature.(Craig Baehr and Bob Schaller, Writing for the Internet: A Guide to Real Communication in Virtual Space. Greenwood Press, 2010)

Agile Marketing A Step-by-Step Guide

Agile Marketing A Step-by-Step Guide Today’s business environment is undergoing rapid and constant change â€" rapidly and constantly changing customer needs, business practices, marketing approaches, technology, you name it.Any business that wants to survive in such a dynamic environment needs the ability to quickly respond and adapt to these changes, and the only way to do this is by being agile.When I say agile, I am talking about being fast, dynamic, responsive, adaptive and nimble.This is particularly true when it comes to marketing, because marketers must not only respond to changing customer needs and demands, but also to changing marketing methods and marketing platforms.In the modern world, traditional marketing methods are no longer working for marketing departments around the world. Sticking to traditional methods is a surefire way of driving oneself out of business.In order to keep business flowing, businesses need to reconfigure their marketing teams to create Agile War teams that can move fast and effecti vely, experimenting, implementing, and optimizing their approaches in accordance with the market needs.Want to build a vibrant, agile marketing team?In this article, I am to give you a step by step guide to agile marketing.Before we get to that, however, let’s take a moment to understand what agile marketing is.WHAT IS AGILE MARKETING Agile marketing is a marketing approach that allows your company to continuously manage innovation and change.It is an organizational strategy that manages and improves the working of your marketing team by streamlining communication, team structure, workflows, and processes to increase efficiency and quality.You can also think of agile marketing as the long-term, deliberate use of a stipulated agile methodology in project management for marketing departments.The advent of agile marketing goes back to the mid to late 90’s and originated from software development industry. Software developers had noticed that the existing development process was fil led with challenges.The normal development process back then involved having project managers gather information about specifications that were desired for a particular product and forward it to the developers.However, this was taking too much time and extending the budget, and by the time the product was launched, some of the customer preferences would have already changed, rendering the product less effective than it was supposed to be.In addition, there was a disconnect between the users of the end products and the developers themselves, leading to challenges in customer satisfaction.In order to solve these problems, seventeen software developers convened in 2001 and wrote the Agile Manifesto for software development. Instead of the long development process employed before, the agile manifesto championed for a continuous but faster development process that relied on customer feedback to make improved iterations of a product in order to ensure customer satisfaction.Later, the prin ciples of the agile methodology found their way into marketing and other aspects of business as they were found to be useful in improving the existing approach to marketing and business organization.The State of Agile 2018 report showed a 37% adoption rate of agile marketing by marketers across the United States.Following this shift to agile, they are enjoying immense benefits. 55% of marketers who embraced the agile approach found it easier to quickly change gears, 47% reported a higher quality of work, and 52% reported better awareness of project status. Benefits of agile marketing. Source: Agile SherpasFEATURES OF AGILE MARKETINGSome of the features of agile marketing include:Validated Learning Over Opinions and ConventionsMore often than not, marketers find themselves in inertia.The idea that “things have always been done like this” makes them ignore chances to do things in a potentially better and different way.This can be quite compelling especially when it’s coming from above, leaving no chance for an alternative.Agile marketing works with tests to validate assumptions as the basis for doing things better.If a new approach was tested and there is data to support it, combined with the right metrics, then fewer risks can be expected.Being agile leaves room for improvement and can uncover new opportunities that could lead to more success.Customer Focused Collaboration Over SilosIn the traditional framework, marketing was taken as a siloed function within both the internal marketing, PR and Branding departments and externally within the operations and sales departments.The disadvantage of this siloed approach is that it creates inconsistent and incongruous customer experiences in an era where businesses are mainly focused on customer satisfaction.The silos lead to knowledge and information hoarding where views are not shared across teams, which in turn lengthens the improvement times as teams learn independently.With agile marketing, the silos are broken down leaving all the focus on customers.Teams are derived from various departments to offer solutions for specific customer concerns.When working collaboratively, knowledge is distributed freely and can thus be used by different teams to produce customer-centered marketing approaches.Adaptive and Iterative Campaigns Over Big Bang CampaignsTraditionally, marketing is designed with long-term plans.That means considerable effort and time is required to cover timespans ranging from 3 months to years.The long-term plans are then broken down into campaigns tha t are meant to produce a big bang effect.Consequently, concepts are developed and various partners informed before the campaign can be implemented. Not only does this take a lot of time, it also stretches the budget.In the case that the campaigns fail to meet their desired goal, too much time has already been spent and nothing much can be done to rectify the situation.Agile marketing, on the other hand, takes an iterative and adaptive approach.The planning cycles are dismantled and run in sprints to test ideas, share with the team and get quick feedback.These iterations provide a learning opportunity for the team.They quickly learn what works and what does not.This quick learning enables the team to adjust their approaches and continuously improve.These campaigns do not require as many resources (compared to the traditional approach) to complete and can also be completed within a short period.The Process of Customer Discovery Over Static PredictionTraditional marketing plans are bas ically created on myopic forecasts of customer behavior which over time become outdated.They are mostly based on expensive and resource-intensive research, which unfortunately enhances the organizational commitment to these plans.Such an approach poses a huge risk for marketers who dive in blindly without the audacity to question the validity of such forecasts. The blame is put on the tactics and strategies instead of these underlying assumptions.An agile approach focuses on ongoing customer discovery rather than forecasts.The team focuses on understanding the needs and problems of actual customers and testing hypotheses.Thus, the agile team is continuously on a learning exercise where they know who their customers are, their perceptions, their needs and expectations and how they can be served better to increase value.Customer discovery is built into the DNA of agile marketers, in their activities and plans to continuously gather customer insights and knowledge.Flexible Vs. Rigid Pl anningTraditional marketing entails a rigorous and detailed planning process.Unfortunately, the complexity of the world today means things move too fast, and thus working with such a rigid plan becomes extremely difficult.With agile marketing, the plans and processes are flexibly built so as to accommodate change.They have to be adaptable when new information is brought on board or when there is a shift in circumstances.This is in contrast to traditional marketing which is excessively rigid and would have to be discarded if it doesn’t work as expected or if there is a shift in circumstances.Agile teams are constantly testing, reviewing, and prioritizing so as to improve ongoing deliverables and check if the strategies are working to result in the desired expectations.Responding to Change Over Following A PlanChange is inevitable and is thus a valuable resource for designing marketing plans. In the past, marketers were opposed to change and the implications it had for their work.Th us, they blindly followed plans and consequently missed out on chances to develop more engaging, resonant and impactful marketing.As change was not entwined within their plan, they took on a more reactionary (rather than proactive) approach which cost them a lot. Teams had to focus on the reactionary efforts, leaving work they have been focusing on instead.In an effort to react to change, there wasn’t enough time to meet these changes and thus quality would decrease.With agile marketing, changes are accommodated systematically.The framework allows teams to quickly respond to change, thus enhancing project stability.These new events are incorporated into the ongoing work, and change is seen as a chance to add value rather than an obstacle, resulting in success.Many Small Experiments Over a Few Large BetsJeff Bezos, founder of Amazon attributes Amazon’s success to the vast experiments they conduct daily, weekly, monthly and yearly.Marketing can’t always know for sure what will a nd won’t work in advance.Yes, they can borrow from their intuition, experiences and learning, but accurately predicting performance with certainty is close to impossible given the changing market landscape.In the past, the ability of marketing departments to experiment was limited because of time and budget constraints, since creative media back then required huge investments in both of these.This meant making big guesses and waiting for the eventual outcome. At times, this non-strategy worked, but more often than not, it did not work.Digitization has changed the playing field and marketers now have the scope to enable them try out ideas quickly, at a small-scale and with little to no costs.The winning experiments can be adopted for large distribution with minimal risk.Marketers can now forecast their likelihood of success by first making small bets and then leveraging the winners. The more they can experiment, the higher the probability of knowing the winners.STEP BY STEP APPROAC H TO AGILE MARKETINGStep 1: Get the Agile Marketing Framework RightYou can think of the agile framework as one embedded in three layers:Approach: Agile is a set of guidelines and values which collectively stimulate how marketers behave, think and respond to various scenarios. The agile approach entails flexibility, responsiveness to change, validated learning, customer-centered collaboration, and iterative and adaptive campaigns.Methodologies: The Agile approach is delivered through certain methodologies. The familiar ones which exist in a broader pool include Scrum, Kanban and Lean. Marketers choose the ones to use depending on their business contexts and can change with the circumstances.Practices: The methodologies dictate the practices that the marketing team will follow. These include meetings, roles, tasks and tools that compose the methodologies. Agile tools include sprint cycles, backlogs, Kanban Boards and stand-ups.Step 2: Creating the Agile War TeamThe Agile team is diffe rent from the rest of the teams within an organization. They think, behave and act differently. Many marketers refer to the agile team as the ‘war team.’This means they are like soldiers using the most strategic tools to conquer in their field.The main mission of the war team is to conduct quick experiments aimed at creating bottom-line impact, and then implement the winning experiments.Here are some of the characteristics that agile marketing teams possess.Perception Change: Agile teams think and act differently. They collaborate, show respect to each other, are able to respond and adapt to change, and are always learning. This kind of mindset is critical in developing high-performing groups who are focused on creating customer value.Experimentation And Iteration: Within the agile approach, long-term and rigid plans will not work. Instead, agile teams should be more focused on frequent experiments â€" the results of which will be applied to the next work load.Compliance With Th e Agile Manifesto: The agile team should look to the Agile Manifesto as the final arbiter to the team’s conflicts, dilemmas and decisions.Team Work And Collaboration: The agile framework is reliant on the combined efforts of groups in order to work efficiently. Marketing heads must ensure that their people are working smoothly with each other to realize the desired goals.Data-Driven Marketing: In the modern marketing world, all teams rely on data to guide and validate their efforts. The bulk of their work should be measurable and based on empirical evidence to support their actions.The Composition of the Agile War-Room TeamThe most crucial element for success lies with the people. An agile team should be composed of talented individuals who can work together to deliver results quickly.They should be drawn from multiple departments and possess different skills.They should also be released from their daily routine tasks so they can focus on working collaboratively as full time membe rs of the agile war team.The composition of the war team will depend on the tasks that the team is supposed to undertake. A small team is usually encouraged for accountability purposes.A team of about eight people should be enough and should they exceed, a maximum of twelve is ideal. According to Jeff Bezos, you should be able to feed an ideal team with just two pizzas.Clear lines of communication must be established within the war team and without so that other departments can have quick access to crucial information.For example, when buying assets, the team will require approval from the legal and procurement departments.Therefore, these other teams must have access to ensure that things keep moving quickly.There have been situations where the marketing team meet a lot of resistance from legal as a result of competing priorities.This shows just how critical it is to plan ahead in time and inform all major stakeholders before the launch of the agile framework. Marketers must be rea dy for resistance and should identify where it can mostly emanate.The war team is typically led by the scrum master. He or she has usually had experience in the agile framework and will mostly work with an assistant.The role of the scrum master is to set the priorities, states the hypotheses, handle the backlogs, forward the necessary resources, and manage the sprints.Other members of the war team include the analytics team lead, design team lead, LOB lead, campaign strategist, media lead, copywriter, art director, and SEO lead among others. These roles can either be internal or outsourced.In addition, the war team might also need to work with external roles, such as IT, legal, marketing acquisition lead, and so on. These external roles will add depth in resource areas.For these other external departments, working at the pace of the agile team will seem challenging as it will shift established workflows, but the performance will encourage other teams and boost support.There is also need for supervision by marketing seniors as they oversee the execution of tasks and ongoing activities.However, this should be conducted in a lightweight way â€" for example during the sprints â€" without any attempt at micromanaging.Step 3: Create AwarenessAgile marketing is a relatively new approach to marketing.This means people do not quite understand it and have misconceptions that might deter them from fully committing.If you need to shift to agile, then you must get people to buy into your idea. Everyone in the organization must be willing to embrace the agile approach. This is especially important for senior management.Take a moment to educate them on what agile marketing is and what benefits it will bring to the organization.Create a vivid picture of all the changes that will come with the shift to agile and why they are good for the company.In addition, make sure they are familiar with the components of agile marketing before they embark on the journey.If you get buy-in i t will be easier to implement the agile war team from different functions across the organization.There will also be lesser chances of resistance if all departments are aware about your intentions.In addition, when senior management have bought into the transformation, it will be easier to get them to allocate tools and resources to the agile marketing team.Step 4: Start SmallA gradual approach to agile marketing is the best way to go. Don’t be in a rush. Start small and expand gradually. Begin by choosing one specific area you want to improve and let that be your blueprint for the rest.The specific area you chose should be composed of a small task â€" one with a definite beginning and end.This should act as your first experiment. Try out various agile methodologies to see which one fits your business the best. Many marketing pros recommend Scrum if you are a newbie as it is quite user-friendly.With time, you will become familiar with other agile practices and you can continuously adapt and adjust to fit your requirements. Give yourself a chance to learn.Step 5: Ask for SupportA report by Wrike dubbed The State of Agile Marketing showed that lack of knowledge and training are the biggest impediments to implementing the agile approach.Working with agile marketing practitioners can save time, frustration and ensure success compared to doing it on your own. These pros have had experience with the agile framework and are aware of the mistakes you need to avoid.They bring a fresh perspective and can help you navigate across the framework till you are totally conversant with it.Working with a coach will educate your team and show you how the methodologies work and which ones would be best for you.They will help kick start your experience at the beginning so that you have a smooth ride through the rest of the process.Such a start will help transform your team into an agile war team that is more productive, engaged and fruitful.Step 6: Measure and EvaluateA major co mponent of agile marketing is validated learning and several small experiments.The agile manifesto requires that marketers validate their learnings through evidence-based data.You ought to come up with metrics that help you measure what is working and what is not.This will not only help you to determine if adopting agile marketing is working for you, it will also allow you to identify opportunities to improve and achieve even greater results.WRAPPING UPIf you want your company to survive in the modern and highly dynamic business environment, you must ditch the traditional approach to marketing in favor of agile marketing, which calls for flexible, fast and responsive marketing team that can quickly respond and adapt to market changes, helping your company to remain competitive.Agile marketing is all about making small, continuous improvements to your marketing campaigns, using data to support and drive the improvements.The steps discussed above will help you implement the agile mark eting approach within your organization.Remember, start by getting the agile marketing framework right, create the agile war team, create awareness for the change, start small and scale gradually, ask for support, and finally, measure and evaluate your progress.

Operation Neptune Spear Overview - Free Essay Example

Sample details Pages: 5 Words: 1360 Downloads: 2 Date added: 2019/08/16 Category History Essay Level High school Tags: D-Day (Operation Neptune) Essay Did you like this example? Â  Abstract From the scorching Iraqi deserts to the freezing nights of Abbottabad, Pakistan, the U.S. Special Forces have, over the years, managed to subdue global terrorism. A case in point in this regard is Operation Neptune Spear, which witnessed the demise of Osama bin Laden in 2011 – an event that significantly dented the operations of the Al-Qaeda terrorist outfit. Don’t waste time! Our writers will create an original "Operation Neptune Spear Overview" essay for you Create order In light of these facts, this research paper provides vital insights into Operation Neptune Spear, which is a term that refers to the Abbottabad assault on bin Laden. In this regard, the essay comprises four key sections: the introduction, the conceptual background of Operation Neptune Spear, key events, and the conclusion. Operation Neptune Spear May 2, 2011 witnessed a significant event in the U.S. history and, by extension, the entire globe: Osama bin Ladens demise at the hands of the U.S. forces. As the de facto fanatical architect of the 9/11 attacks in the U.S., bin Laden became a high-priority target of the countrys counterterrorism units, with such elite forces as the U.S. Navys SEAL Team Six, who are specialists in highly classified military missions, shouldering the mandate of infiltrating bin Ladens lair in Abbottabad, Pakistan, and either capture or kill the then infamous leader and founder of Al-Qaeda, which is a militant Islamist organization. In this regard, a myriad of views exist regarding how the U.S. intelligence could have captured bin Laden; however, as facts indicate, Operation Neptune Spear (ONS), was the most effective approach to apprehend the then worlds most infamous terrorist. Overview of the Assault Firstly, fathoming the contextual background of ONS is indispensable to understanding how the U.S. SEAL Team Six traced and dispatched bin Laden. Following the 9/11 attacks, bin Laden became the primary target of the U.S. for several years (Bowden, 2012). Indeed, Govern (2012) indicates that from December 2001 onward, in the course of the post-September 11 major combat effort, U.S. Special Operations Forces (SOF) and CIA operatives reportedly narrowed their combined U.S.-Afghan-Coalitional unconventional warfare pursuit of bin Laden (p. 351). The terrorist, however, could not be traced between 2001 and 2011. The presidency of the 44th leader of the free world was, however, keen to counter the activities of global terrorism. To this end, Obama fast-tracked bin Ladens search. In particular, before Obamas inauguration in 2009, he second-guessed Senator John McCains foreign policy, who opposed invading Al-Qaeda elements in Pakistan, by holding that the U.S. government should not hesitate to either apprehend or kill the terrorist under consideration regardless of whether the Pakistani government supports this notion (Govern, 2012). In essence, Obamas stance was that dispatching bin Laden should be the utmost priority of the American government (Govern, 2012). In this way, the Al-Qaeda operations would be significantly crippled. It was not surprising, therefore, that Obama augmented the U.S. military forces in Afghanistan after he assumed the U.S. presidency. By August 2010, the U.S. secured a breakthrough in the search for bin Laden after CIA paramilitary operatives in Pakistan located Abu Ahmed al-Kuwaiti, who was Osamas most trusted courier (Bowden, 2012). In particular, the reconnaissance activities of these operatives led them to a secluded, million-dollar residence in Abbottabad, Pakistan, where they surmised that it was bin Ladens hideout. After the CIA, National Geospatial-Intelligence Agency (NGA), the U.S. Defense Department, and the National Security Agency (NSA) confirmed that bin Laden resided in the cited compound, they began to explore various options for launching a military strike on the target under consideration (Bowden, 2012). Thus, a capture-or-kill campaign commenced. One must understand, however, that the CIA was the lead agency in gathering intelligence before engaging in Osamas kill-or-capture mission. According to Miller (2011), the cited agency had a safe house in Abbottabad whereby CIA operatives conducted detailed surveillance for several months on bin Ladens compound. The reconnaissance mission in question involved such activities as collecting satellite images of the fugitives complex and engaging in eavesdropping efforts to record the voices of the buildings occupants (Miller, 2011). In this, way, the CIA gathered critical details regarding bin Ladens activities inside his lair. However, it was not until January 2011 that the U.S. forces tabled a feasible capture-or-kill plan: ONS. Specifically, a year earlier, the U.S. President had instructed Leon Panetta, the then CIA Director, to fast-track ONS (Govern, 2012). Subsequently, Panetta contacted the commander of U.S. Special Operations Commands (USSOCOMs) Joint Special Operations Command (JSOC) to [expedite the] kill-or-capture mission (Govern, 2012, p. 353). Not long afterward, interagency USSOCOM-CIA presented various options for executing ONS, which included an airstrike or commando raid. Instructively, the Obama administration decided not to inform the Pakistani authorities about this mission because the U.S. feared that the highly-sensitive operation would be compromised should the Pakistani government become privy to its existence (Bowden, 2012). In light of the above insights, therefore, it was critical for the JSOC to execute ONS surreptitiously. Key Events during the Operation The American Navy SEAL Team Six was the force that executed ONS. Firstly, one must understand that the JSOC opposed an airstrike because of its inability to confirm whether the pacer [in the complex] was . bin Laden after the B-2 spirit bombers destroyed the compound (Sewing, n.d.). For clarification purposes, the U.S. intelligence had identified a man in the Abbottabad house, who never left the area. The reconnaissance unit, however, could not establish whether he was bin Laden. Thus, the President settled on the SEAL Team assault because this approach would allow DEVGRU to obtain the targets identification effectively. Following the presidential assent, the Abbottabad raid commenced. Specifically, Sewing (n.d.) notes that on May 1st, at the order of the President and commanded by Vice-Admiral McRaven, two MH-60 Black Hawk helicopters left Jalalabad Air Field in the eastern region of Afghanistan carrying 79 SEALs and a dog named Cairo. Although conflicting versions of the assault exist, ONeills (2017) firsthand account provides the precise details of the raid as succinctly elaborated below. In his evocative story, ONeill (2017), the SEAL Team member who killed bin Laden, chronicles what ensued when his team infiltrated the fugitives fortress. In particular, the American hero claims that they encountered several people as they breached the buildings walls and invaded the first floor. ONeill (2017), however, notes that bin Ladens precise location was on the houses third floor where he resided with his family. Instructively, ONeill (2017) claims that it was not his effort that allowed him to kill bin Laden; his team played a critical role in this regard. For instance, as ONeill (2017) indicates, one of his teammates dispatched Osamas son, which gave him (ONeill) the space and time to ascend the stairs where he encountered an unarmed bin Laden. Without hesitating, as ONeill (2017) recounts, he repeatedly shot the terrorist in quick succession, which effectively ended the operation. Afterward, ONeills (2017) SEAL Team leader radioed the White House Situation Room and confirm ed the demise of bin Laden after establishing his identity (Bowden, 2012). Thus, SEAL Team six executed ONS successfully. Conclusion Although the Al-Qaeda militant outfit terrorized the globe for years, the success of Operation Neptune Spear presented a significant blow to their operations. In particular, ONS led to the demise of Osama bin Laden, the then most wanted extremist in the globe. Thus, the modus operandi of ONS is a particularly instructive case because it underlines the significance of conducting comprehensive reconnaissance before combating terrorist groups. References Bowden, M. (2012). The finish: The killing of Osama bin Laden. New York City: NY: Open Road + Grove/Atlantic. Govern, K. H. (2012). Operation Neptune Spear: Was killing bin Laden a legitimate military objective? (chapter 13). SSRN. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2083584 Miller, G. (2011, May 6). CIA spied on bin Laden from safe house. The Washington Post. Retrieved from https://www.washingtonpost.com/world/cia-spied-on-bin-laden-from-safe-house/2011/05/05/AFXbG31F_story.html?noredirect=onutm_term=.b50a3ccef233 ONeill, R. (2017). The operator: Firing the shots that killed Osama bin Laden and my years as a SEAL team warrior (1st ed.). New York City, NY: Charles Scribners Sons Publishing Company. Sewing, G. (n.d.). In search of monsters to destroy: Counterterrorism policy and the use of special forces in the Obama administration. Pangaea Journal. Retrieved from https://sites.stedwards.edu/pangaea/in-search-of-monsters-to-destroy-counterterrorism-policy-and-the-use-of-special-forces-in-the-obama-administration/

The Great Gatsby By F. Scott Fitzgerald - 1483 Words

Jessica Larsen Ms. Labs American Studies, Hour 3/4 January 8, 2015 The Great Gatsby Passage Analysis In the novel The Great Gatsby written by F. Scott Fitzgerald, the main character, Jay Gatsby, is portrayed by Fitzgerald as a tremendous romanticist who, throughout the entire novel, tries to win over the love of his life. When Gatsby and Daisy are reunited, they start spending more time with one another behind Tom Buchanan-Daisy s husbands, back. Daisy and Gatsby are enjoying one of their meet ups at Gatsby s mansion one afternoon when Gatsby comes close to obtaining Daisy, however, he and Nick share some worrisome beliefs that perhaps, Daisy is falling too short of Gatsby s illusion, which is the perfected vision of Daisy that Gatsby creates about her. Throughout the analysed passage, Fitzgerald demonstrates that dreams idealised in ones mind can never truly be attained and are better off being simply dreams. Fitzgerald shows that overly idealised dreams cannot fully be attained. This idea is evident when Nick walks towards Daisy and Gatsby to say goodbye and sees an expression of confusion on Gatsby s face, that looks, as though a faint doubt had occurred to him as to the quality of his present happiness. Gatsby is puzzled about his dream, the dream of Daisy. He is also questioning his happiness, perhaps to check if he did the right thing, or if this is what he really wants. His emotions were changing from extremely eager, in other chapters, to somewhat disappointedShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

Moral Consequences Free Essays

At this late date, virtually every American knows the most widely broadcast fallout from the Enron scandal- the collapse of a mega-corporation, jail sentences for many of key players in the scandal, and the realization that no company is invincible, especially given the fact that its very caretakers were in fact its killers.   Beyond this, however, there are moral consequences for American society overall, knowing now that highly paid executives stole the retirement futures of those who worked so hard to build up the company of Enron. Because of Enron, we now are faced with the fact that this was not just a business issue, but a human one as well. We will write a custom essay sample on Moral Consequences or any similar topic only for you Order Now    Of course, financial ruin is horrible, but money can be replaced.   What cannot be replaced in many cases are the shattered lives that became that way when Enron fell apart.   For example, churches in the Houston, Texas area- the headquarters of Enron- were flooded with the â€Å"ordinary people† who worked at Enron, and who were then without jobs and their life savings.   For these people, many felt that the only answer to their problems was to end it all with suicide, and with nowhere else to turn, went to the churches for support (The Christian Century, 2002). On a higher level, American society has to face the fact that when money and power are involved, even those whom we think we can trust cannot totally be trusted.   Morally, America has fallen into a dark area where those who can steal from others for some short-term gain will usually do so. In closing, the moral consequence for America, in light of Enron, is a further loss of innocence. Bibliography Houston Church Deals with Layoffs at Enron. (2002, January 30). The Christian Century, 119, 15. How to cite Moral Consequences, Essay examples

Wedding planning free essay sample

The purpose of this assignment is to start your thought processes regarding what will ultimately be a much larger project. These ideas will guide the majority of the other decisions that will be made. The Couple: Separate the information by client (e. g. , bride and groom). Create a profile of each and give a synopsis of who they are. Include their names, hometown, current residence (they may or may not live in the same location), cultural background, religious background, age, education, occupation, hobbies, family specifics (e. g. , names, ages and other relevant details of parents, siblings, etc. ) and any additional information that is pertinent to the couple. Incorporation of a photo of each (and/or together as a couple) is encouraged. Below their individual profiles, include the section on how and where they met, followed by their engagement story. Unique Situations: Every couple is faced with a variety of unique situations that influence the wedding planning process. We will write a custom essay sample on Wedding planning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page List and thoroughly explain a minimum of two unique situations that this couple faces, detailing the difficulties that these situations present and how they will be creatively addressed. Some examples might include: different religious backgrounds, different cultural backgrounds, specialized needs such as a disability, second marriage for one or both which may include a blended family, unique age cohort, same-sex couple, strained family relations, distance issues, etc. Theme and Vision: Provide a summary of the theme for the wedding and the inspiration (vision) behind the theme. Clearly and thoroughly explain how the theme is relevant to this couple. Give a minimum of three detailed examples of how the theme will be incorporated in the wedding. Budget: You will be randomly assigned a budget. State the budget amount and clearly detail a minimum of two ways that the budget will influence decisions that are made. Also explain who will be paying for the wedding and why. Potential Ceremony and Reception Sites: Choose a minimum of two potential ceremony sites and two potential reception sites and discuss how each option can fit the couple, theme, unique situations and budget. Give all necessary contact information for these sites (full address, phone number, website, etc. ). Timeline: You will be randomly assigned a timeline. State the amount of time that you have to plan the wedding and clearly detail a minimum of two ways that this will affect the planning process. Be sure to include the exact full date (including day of the week) and time of the wedding. Number of Guests: The couple can have between 50 and 200 guests. Select the number of guests and give at least two detailed reasons why this number is appropriate for this couple, their theme and vision, unique elements, budget, etc. Vendors: Create a complete list of the types of vendors who will be involved in the planning and implementation of the wedding. At this point you do not need to specify exactly who those vendors will be. If a certain vendor type generally associated with weddings will not be used, create a separate list and explain why. Layout/Form/Grammar/Spelling: The layout and form should be consistent and professional. Use headings to clearly identify the sections of the project. When referring to the planning team, avoid the use of â€Å"I† and â€Å"we† – use of the neutral â€Å"the planners,† â€Å"the consultants† or a chosen business name is more appropriate. Wedding Planning Project Design Grading Criteria Area Possible Points Points Earned The couple 15 Unique situations 15 Theme and vision 10 Budget 10 Potential ceremony reception sites 10 Timeline 10 Number of guests 10 Vendors 10 Layout, form, grammar, spelling 10 Total points 100

Zora Neal Hurston in Their Eyes Were Watching God and of F Scott Fitzgerald in The Great Gatsby Essays

Zora Neal Hurston in Their Eyes Were Watching God and of F Scott Fitzgerald in The Great Gatsby Essays Zora Neal Hurston in Their Eyes Were Watching God and of F Scott Fitzgerald in The Great Gatsby Paper Zora Neal Hurston in Their Eyes Were Watching God and of F Scott Fitzgerald in The Great Gatsby Paper Essay Topic: Literature Their Eyes Were Watching God The works of Zora Neal Hurston in Their Eyes Were Watching God and of F Scott Fitzgerald in The Great Gatsby may appear to be very distinct. Yet the characterization that both authors place upon their female leads makes the novels appear similar in a deeper aspect. In Their Eyes Were Watching God, Zora Neal Hurston presents the reader with Janie a strong round and dynamic protagonist. In The Great Gatsby, F Scott Fitzgerald introduces us to Daisy a static and flat main character who is essential to the plot of the novel. Janie is an African American woman living in the South, who grew up during times racism was present and when females were oppressed and subjugated by men, and life for African Americans was very hard and difficult. Daisy is an upper class, east coast, socialite, who grows up in a time of change marked by the devastating traces that the Great War left behind, and surrounded by a world of sinful passions, immorality, jealousy, and ambition. As we examine both characters we discover that though they have many differences they are very much alike. Similarities Aspirations Samuel Johnson once said Some desire is necessary to keep life in motion. Janie and Daisy both had dreams and aspirations which became at a climatic point the reasons for their being. Janie longed to find true love and throughout the novel, Zora Neal Hurston, presented us with her journey in finding her true love which in the end became a journey of self discovery and appreciation. In the second chapter of Their Eyes Were Watching God, Janie often sits by a pear tree contemplating the horizon and her dreams. Daisy has dreams and aspirations as well. She dreams of a luxurious life style and a prominent and stable future that will secure her well being, as it is demonstrated when she chooses to not wait for Gatsby when he is sent to war and instead marries Tom Buchanan, who will fulfills her dreams and ambitions. Later another dream for Daisy will appear which will be getting together with Gatsby again and staring her life over. The dreams of the two women mold and shape the paths that their lives follow, as well as their outcomes and their relationships. Impact of Men Another similarity that we can understand from the novels is the fact that both characters are in a way mistreated and used by the men in their lives. Daisy who is sophisticated, graceful, charming and refined becomes the ideal trophy wife for Tom who controls the aspects of her life and knows how to manipulate through her weaknesses such as her ambition as it is represented in the scene where he convinces her into staying with him. Tom also cheats on Daisy and often ignores her. Janie has more to be talked about in this field. When she marries Logan Killicks, he demands that she work the land and dedicate her self to farming. After running away from him she becomes involved with Joe Starks, to whom she becomes a subjugated trophy wife whom he constantly oppresses with his insecurities by making her hide her hair and by whom she is physically and emotionally abused. Men do not only have a negative aspect in the lives of the two characters, they also bring joy and happiness to them. In the case of Daisy, Gatsby represents an adventurous love that rejuvenates her and gives her new reasons to persevere. He offers Daisy true love and fortune, along with a fresh start. Tea cake is to Janie, what Gatsby is for Daisy. He gives Janie hope and helps her in her path of self discovery. He unlike her other husbands treats her as his equal and truly appreciates not only her physical beauty but her internal beauty and teaches her how to appreciate the true beauty of life. Role of Women in Society It is also necessary for me to mention that both women had similar roles in society. Though they were form different social classes, races and eras, they both lacked a strong voice and figure in society as their rights were often overlooked and not taking into full consideration. They lacked equal status and opportunities to men and lived their lives under rigorous and strict patterns that affected the development of their individual voice, which is clearly reflected in both Janie and Daisy. At the time the stories were written at there were no rights for women and they had no institution that supported their cause. Differences Strength and Will Though the women may be similar in many aspects they are also very different in others. Janie is a strong woman. She has a set determination and tenacity to reach her dreams and overcome the obstacles in her way. In Their Eyes Were Watching God Daisy manages to not be affected by the negative comments made by her neighbors as she returns to Eatonville after the death of Tea Cake. She is willful enough to take off with Joe and then with Tea Cake and part ways into new adventures. She is also strong enough to resist the beatings that she receives from Joe and she manages to pass the intense trial she is put in for the death of Tea Cake. Daisy, on the other hand, is not as strong willed and determined as Janie. At points it is easy to compare her to a puppet, as she is constantly manipulated by her husband and always went for her ambition of wealth rather than her true happiness next to Gatsby. She is very gullible and often follows the guidance of others, instead of her own. Unlike Janie, Daisy does not preserve to achieve happiness. Physical Differences One of the most obvious differences between the two is their physical appearances. Janie is an African American older woman who in the beginning of Their Eyes Were Watching God is described to have a firm buttocks, beautiful long black hair and pugnacious breast. She communicates through dialect and wears overalls. Daisy is refined and carries her self as a lady. She is a bit dizzy and has vague and superficial thoughts. She is white, always has a bored look to her and is shallow. Expressions When it comes to showing their emotions and their feelings both women have different ways of doing it. Janie is the kind of person to be open and let all of her feelings show, while Daisy is more introverted with her feelings and sometimes it is questionable if she cares for any one other than her self such as the time when she doesnt even care for her daughter and treats her as an after thought. Janie seems to be very physical and more descriptive with her feelings as she shows them through her narrative. Daisy is really cold in all of her relationships and the way she interacts with other characters demonstrates her lack of ability to truly interact and make a strong and deep bond with the rest of the characters, other then the superficial and occasional encounters she has with her friends. Change One of the biggest differences that these characters have is the change that they go through throughout their novels. By definition Janie is a dynamic character, which means that she changes as a result of conflicts and revelations. She is also a round character who is multi dimensional and has sufficient depth to be understood. Janie goes through a transformation as she embarks on a journey of self discovery and comes to the conclusion that at the end it all comes down to conserving the beautiful memories in ones life. At the end of The Great Gatsby Daisy returns to right where she started, alone and rich but unhappy and miserable. She and Tom make and Nick states that people like them are meant to be together. By definition she would be described as a static character for she remains true to her initial introduction throughout the story. Janie is able to confront her aggressors as she stripped Joe in front of others and gain liberation to a certain extent from that experience, unfortunately Daisy does not. Conclusion Zora Neal Hurston and F. Scott Fitzgerald managed to create different yet similar female characters that embrace life and its ups and downs. The authors manage to present the reader with controversial characters that in one way or another break set standards. Janie and Daisy though very different, manage to mirror each other in deep aspects which are visible only to the critical eye.

Best Book Writing Software 14 Writing Tools For Authors [2019 Update]

Best Book Writing Software 14 Writing Tools For Authors [2019 Update] Best Book Writing Software: 14 Writing Tools For Authors [2019 Update] Want to find the best writing software for you in just MINUTES? Take this quiz and well tell you exactly which one will help your writing process the most.Click Here to Take the QuizWriting a book requires something major.It requires the right attitude, a powerful book idea, some solid writing prompts, and the best writing software out there.And we know which writing software is best for you and more importantly, why it matters.With the best writing tools, you can write faster and more effectively. You’ll be more focused, with fewer distractions, and you can actually learn a thing or two from some of them like Grammarly.And just as importantly, you’ll have an easier time keeping your outline, notes, and even those writing exercises organized.But even if you have all the best writing prompts and an imagination that wont quit, you cant do either without the right book writing software.You’ll have to make some choices. Nowadays, authors have so many options when l ooking for the best book writing software.These are 13 of the best book writing software programs both free and those thatll justifiably cost you so you can up your author game:Microsoft Word Word Processor, $79.99Scrivener Word Processor, $45Pages Word Processor, $28Freedom Productivity Software, $2.42/monthGoogle Docs Online Word Processor, FreeEvernote Note-Taking Software, FreeFocusWriter Word Processor, FreeFastPencil Word Processor, FreeyWriter Word Processor, FreeHemingway App Style Grammar Checker, FreeDropbox Document sharing platform,Free Open Office Word Processor,FreeGrammarly Editing Software, FreeLet’s get started by comparing the 3 book writing software â€Å"giants,† and then I’ll share some less well-known tools that might help improve your writing process even more. Which book writing software features are right for you?I’m not trying to sell you on any particular book writing software in this article. Instead, my goal is to give you an idea of what’s out there so you can weigh the options for yourself.Who knows- you may even discover a brand-new writing and publishing tool you absolutely love.In the end, the truth is that there are many great writing tools out there. It isn’t really a question of which tool is BEST. What it comes down to is: which tool works best with YOUR book writing process?There are 11 things to consider when deciding which program to use for your book:How easy is it to format text the way you want?Does it have templates available?How many?How much does it cost?Is the program simple easy to use?Does it offer any extra features or other bells whistles?How about a distraction-free writing experience?Is the program user-friendly?Can you access your files no matter where you are?How easy is it to collaborate with editors team members?Is there distribution capabilities when its time to publish?The Top 3 Book Writing Software ProgramsWriters everywhere flock to these specific tools and claim them to be the best book writing software for them. Well break down each so you can decide for yourself if their features are the best fit.#1 Microsoft WordBefore any other writing tools came along, Microsoft Word was the only option available. Everyone used it.Today, even though there are many other word processors out there, Word is still the most widely used book writing software in the U.S. Millions of people continue to use it for their writing needs.And it’s easy to see why. Word has a lot going for it!It’s been around a long time. It’s trusted, reliable, and gets the job done well.It also provides a relatively distraction-free writing experience; much better than working on Google Docs in your browser, for example, where you’re only an errant mouse-click away from the entire internet.If you just need to wake up in the morning and meet your word-count goals by keeping your head down and getting those words pounded out onto the page, then Word is an obvious choice of book writing software. No fuss, no muss. It’s about as simple as it gets.Word also offers some simple organization. While writing your chapters, changing the chapters heading (seen in the example below) allows easy navigation as your book progresses further and further.Using headers, you can organize your book into chapters- and then you can navigate through them quickly using the Navigation pane:In order to view your navigation pane in outline-format click: View Navigation Pane (its a box to check) select the bullet/outline tab within the navigation pane (seen above).You can also create your own free book writing template using Word. And if you start writing your book in Word and don’t begin with the correct formatting, it’s pretty easy to clean up your formatting to make it â€Å"book ready† with a few simple steps.If you’re a Word user and you’ve got your own system in place for writing books , then perhaps you need to look no further.But as a writing tool, Word does have some downsides.For starters, it doesn’t always play well with Macs. If you use a Mac, then Word might cause you a lot of frustration with crashes and formatting.Thankfully, Apple offers a comparable program called Pages, that we reviewed below for you.Word is also pretty vanilla. That’s part of its appeal, sure, but it also means Word lacks some of the more advanced features you get with other programs like Scrivener and Google Docs.For example, Scrivener offers more advanced outlining functionality. And Google Docs makes it easier to share and collaborate on your files.All in all, Word is a solid contender for best book writing software. But there are many other choices out there.Book Writing Software Cost: $79.99 if purchased separately.#2 Scrivener You just learned that Microsoft Word is the most widely used word processor in the world. But does that mean it’s the best book writ ing software?Think about it this way. The fact that Word is so prevalent means that it has to cater to all sorts of users- students, businesspeople, writers, teachers, marketers, lawyers, the list goes on and on and on.But Scrivener was created for one type of person only:Writers.And if you’re a writer, chances are you’ve heard of Scrivener. A lot of writers absolutely love this program, with its advanced features and distraction-free writing experience.In short, Scrivener gives you an insane amount of flexibility for writing, formatting, and organizing your book for self-publishing.Blogger and author, Jeff Goins, swears by Scrivener after giving up word. He says,â€Å"I wasted years of my life doing all my writing on Microsoft Word. But that’s all over now. I have finally seen the light.†Entrepreneur Michael Hyatt also praises Scrivener: â€Å"I now begin every piece of content- no matter what it is- with this tool. It has simplified my life and enabled me to focus on the most important aspect of my job- creating new content. I am more productive than ever.† Here are some of the top takeaways of this book writing software:Helps with plotting for fiction authorsEasily export your data to other digital platforms such as Kobo, ibooks, etc. (this is one of the best features)Provides outlining functionality that keeps your content organizedPowerful composition mode with distraction-free writing environmentEasily drag and drop to move sections aroundProvides a collection of robust templatesSupports MultiMarkdown for bullets and numbersBecause Scrivener was designed for writers, it’s super easy to lay out scenes, move content around, and outline your story, article, or manuscript.Instead of keeping all your content in one big file, Scrivener allows you to create multiple sub-files to make it easier to organize and outline your project: Scrivener is a fabulous tool for plotting out storylines. Using the corkboard view, for in stance, you can recreate the popular â€Å"notecard method† for outlining your project:But as awesome as Scrivener is, it’s not perfect.And the biggest downside to using Scrivener is the steep learning curve involved. You aren’t going to master this program overnight.But if you’re serious about your writing career, then investing the time to learn this specific writing tool will be worth it. You’ll save time and energy in the long run.And if you want to learn how to use Scrivener as quickly easily as possible, we can help! Heres a full Scrivener tutorial so you can easily maneuver this program. If you want to dig even deeper, you can also download the Scrivener Manual, or watch the Scrivener YouTube tutorials they’ve put together at Literature Latte. Long story short: Scrivener is an investment, but one thats worth it. It will take some time to master. But once you get the hang of it, you’ll never go back- it’s the single mos t powerful book writing software out there.If you like what you see from Scrivener, you can buy it here:Buy Scrivener 3 for macOS (Regular License)Buy Scrivener for Windows (Regular License)Book Writing Software Cost: $45#3 Google Docs We’ve looked at the appealing simplicity of Word and the in-depth power of Scrivener, but there’s another book writing software that more and more people are starting to use for various reasons:Google Docs.ï » ¿Essentially, Google Docs is a stripped-down version of Word that you can only use online. It’s a simple, yet effective writing tool.The beauty of this program (and Google Drive in general) comes in the ability to share content, files, and documents among your team. You can easily communicate via comments, for example: This program keeps a complete history of all changes made to a document, so if you accidentally delete something you wanted to keep, simply click the link at the top of the screen that says, â€Å"All chang es saved in drive.†That will bring up the version history, where you can review all the changes that have been made to your book file and revert to a previous version if you so choose.Google Docs doesn’t require any installation and can be accessed anywhere via your browser, or an app on your phone.(Anyone who has ever lost a draft of a book understands how valuable this feature is!)And here’s one of the best features: everything is saved on the server frequently and automatically, so you never have to fret about losing a version or draft of your workPlus you can access your work when you move from one location or another- no carrying a laptop or thumb drive around with you. When you share a book draft with others, like test readers or your editor, they can comment directly on the draft using the built-in comment functionality.Out of the â€Å"big 3† book writing software tools, Google Docs is probably the least sophisticated when it comes to formatting an d outlining tools. But it makes up for that with easy collaboration, sharing, and online access.Book Writing Software Cost: FreeBook Writing Software You Might Not Know AboutLets get to know some of the best book writing tools you can use to up your author game and make some progress.Just because you may not be familiar with a specific writing software doesnt mean its not beneficial or even better than what youre using now.#1 Pages Think of Pages as the Mac alternative to Microsoft Word.It has a variety of beautiful templates to choose from, has a simple design, and syncs with all devices from within iCloud so you can access it in a number of different places.Personally, I love the ease of Pages. It works great for creating ebooks or manuscripts with a variety of writing tools you can get creative with.Book Writing Software Cost: $28#2 FreedomFreedom isn’t technically a writing tool, but it sure can help improve your writing. It’s a productivity app designed to help eliminate distractions by blocking certain websites something more than beneficial for those of us who get sidetracked easily.For example: let’s say you have a tendency to get distracted by social media sites. All you have to do us start a Freedom session that blocks all your social media sites- and then you won’t be able to visit them even if you wanted to.Here’s what it looks like when you schedule a session:Notice that you have a lot of options. You can schedule one-time sessions (starting now or later), or you can set up recurring sessions (for example, to block distracting sites every day when it’s time to write).When you try to visit a site that’s being blocked, you’ll get this message:This is a really liberating tool. Once you know you don’t have the option of visiting those distracting sites, you’ll find it easier to keep focused on your writing and you’ll be able to get a lot more done.Book Writing Software Cos t: $2.42/month and up, or $129 for lifetime access.#3 UlyssesIf youre a Mac owner, this might be the best book writing software for you. While you do have to pay $39.99 per year to use it, the cost to use Ulysses is completely justified.One of the best features has to be the distraction-free capabilities. As a writer who gets distracted easily, this is definitely a feature I look for in a good book writing software. This one is also great for exporting. Meaning, you can do all your writing in-app and then export it in relatively any format youd need in order to send it to your editor, critique partner, or even beta readers.And if youre someone who has a hard time keeping all of your notes and ideas organized for your book, this app also has a feature that helps you keep all of it straight!Say goodbye to forgetting what you wanted to add in that obscure scene you wrote two months ago!Overall, this is one of the best book writing software programs out there for Mac users. But if your e not sure if its worth the price, you can actually try it forfree for 14 days. What a deal!Book Writing Software Cost: $39.99/yearFree Book Writing SoftwareTheres not much we love more than getting stuff for free especially when it comes to our aspirations. You dont have to doll out a ton of cash just to use highly beneficial book writing software.In fact, there are many bestfree book writing software programs.#1 FastPencil FastPencil is a nice little platform with lots of tools. You can also use it for distributing your ebook. It is free to start writing with, but they offer paid services as well.Everything happens online in your browser, which means you can access your files from any computer (as long as you’re connected to the Internet).Here’s what the word processor looks like:Book Writing Software Cost: Free (paid upgrades are optional)#2 FocusWriterFocusWriter is a word processor for writers thats intended to eliminate distractions to help you get your book w ritten quicker. Its a basic, lightweight writing tool that was designed to be completely free of progress inhibiting distractions.In its fullscreen mode, there are no toolbars or additional windows, just a background and your text so that you can concentrate solely on writing your draft.FocusWriter also allows you to choose what your screen looks like, as seen in the example below.You can customize the image in the background to suit your project to help inspire your writing.It’s simple and effective. If you need a lot of features, it probably won’t work for you. But if simplicity is your thing, then you may have found your perfect free writing tool.Book Writing Software Cost: Free#3 yWriter yWriter is a really popular word processor (intended mainly for novelists) with some impressive features (especially for a program that’s completely free).It helps keep your project organized by giving you space to include notes on all sorts of things, like character notes, scene notes, scene goals, etc.You can specify whose point of view each scene will be written in, and you can see the word count of your entire novel broken out by chapter- all at a quick glance:One thing that yWriter does differently than a lot of other writing programs is focus on scenes rather than on chapters. A lot of writers prefer this since scenes are usually fun chunks of story to work on.And using yWriter, you can rearrange all those scenes to compose a compelling novel.I’d call it a Scrivener alternative thats free to use. But one downside is that it only works for Windows (at least, for now).Book Writing Software Cost: Free#4 EvernoteEvernote is a note-taking app. It’s a great way to keep track of your thoughts- like brainstorming ideas, outlining chapters, and jotting down inspiration when it strikes.The mobile app is particularly useful for capturing new ideas when they strike, since most people have their phone with them 24/7. This is what it looks like on a mobile device:While Evernote has been around for a little while, they seem to always be expanding on their features, making it one of the best writing softwares out there.Here’s are some of the extended features Evernote offers:While you can use Evernote to write content- I’ve used it for writing blogs and other small sections of books- you wouldn’t want to use it as your main word processor. Its functionality is a bit too limited.But as a way of keeping track of ideas, it’s a great find.Book Writing Software Cost: Free, but there is a cool upgrade for $5 a month that gets you Evernote Premium#5 Hemingway EditorThe Hemingway Editor is a unique kind of writing tool. It’s a style checker that’s designed to help tighten up your prose and make your writing clear and bold. Simply paste your writing into the editor and scroll through. You’ll notice that the program highlights certain words passages- like long, hard-to-read sentences , passive verbs, and phrases with simpler alternatives.Its basically your own personal editor rolled into a writing software.Here’s an example of what it looks like:(Yikes. Too bad Dickens didn’t have this app.)What I love about this tool is how easy it is to use. Everything is color-coded and super easy to understand, so you can see at a glance where your writing could use a little elbow grease.Book Writing Software Cost: Free, or you can purchase the desktop version for $19.99.#6 DropboxReading this, you may be wondering:Dropbox? How is that a writing tool?Trust me- it is!While it’s true that Dropbox isn’t a word processor like Scrivener or yWriter, it is a very helpful writing tool. Especially for writers who write on more than one computer, who need to collaborate with other writers or editors, or who want an easy way to back up their work.Here’s how it works:When you set up Dropbox and install it on your computer, it will create a new â€Å" Dropbox† folder on your machine.Any files that you save in this folder will be automatically backed up to Dropbox’s servers in the cloud, which will be automatically downloaded to any other computers that are synced to that same Dropbox account.A lot of writers choose to save their book on Dropbox, so that it will be automatically backed up. And as you can see, it looks the same as any other folder on your computer:Using this strategy, you can make it easier to share and collaborate on your files- even if you aren’t using Google Docs.Book Writing Software Cost: Free for a basic plan, or $9.99/month for extra storage.#7 Open OfficeYou may know of this software, you may not. Essentially, its a free version of a word processor much like Word or Pages. If you dont have Word on your computer and cant afford to buy it, this is a great alternative thatll get the job done.Heres what this book writing software looks like:The capabilities are pretty limited with Open Offi ce but if you really only need the basics and dont want to spend any money, this is the perfect writing software for you.Book Writing Software Cost:Free#8 PauseForIf youre someone who needs incentive to stay off your phone (and actually write), this is a perfect writing software.Technically, its not for writing. PauseForis a productivity app designed to motivate you to stay off your phone. That means you can get more writing done by spending less time scrolling through Twitter or whatever your social medial of choice is.How?PauseFor is designed for YOU to set a time, and then not pick up your phone until that time is done.But whats the incentive?The longer you stay off your phone and the more sessions you complete successfully, the more youll have to DONATE. Thats right. You can be a philanthropist AND a writer at the same time.Simply set your time, dont touch your phone, and collect your Kin. When you a certain amount, you get to choose where the donations go.Book Writing Software Cost: Free + the added benefit of feeling great about donating#9 GrammarlyIf you havent heard of this editing software, youve been living under a rock. It has taken over as one of the most versatile simple editing softwares and for a good reason.We have a Grammarly review that covers all the features and functions but essentially, this is a browser extension you can download and it automatically corrects your grammar and spelling in whichever online medium youre writing on. This writing software is perfect if you need to brush up on your grammar or are looking for an easy way to sound professional in written emails as well.Book Writing Software Cost: Free with upgrade optionsHow Much Does Book Writing Software Programs Cost?I would recommend not worrying too much about the cost of these programs. After all, dropping $100 or less on a program is not that big a deal if it is going to help improve your writing for years to come.That said, I know you work hard for your money- and you want to get the best deal you can!Here is a breakdown of the most recent prices for all of the tools in this article along with their comparative features:Writing SoftwareCostMicrosoft Word$79.99Scrivener$45Pages$28Freedom$2.42/monthGoogle DocsFreeEvernoteFreeFocusWriterFreeFastPencilFreeHemingway AppFreeDropboxFreeOpen OfficeFreeyWriterFreeWhats Your Favorite Book Writing Software?Take some time to check out each of these tools if you aren’t already using them. Stay focused on crafting your next book and stick with the book writing software that gives you the best results in terms of saving you money, time, and frustration.Keep writing. Keep it simple. Best of all, enjoy the creative process!Now that you have these awesome tools at your disposal, what is your favorite writing tool? What best suits your needs as an author? Can you speed up the writing process with any particular tool?What to do NextWriting a book takes a lot more than discovering some helpful book writing sof tware. Heres what you can do right now to head in the right direction with your book.#1 Join your free training!The process of learning never stops when it comes to writing and publishing a book. And just because you have a fancy piece of software doesnt mean writing a book will come naturally.In fact, it hardly ever does.

Assignment 2 Essay Example | Topics and Well Written Essays - 500 words - 12

Assignment 2 - Essay Example Yet, the actual experience of smelling a rose cannot merely be contained and explained through this comprehensive body of information. This in essence is the Qualia problem. Jackson illustrates the inadequacy of physicalism through couple of examples. He uses the ‘knowledge argument’ in describing the case of the exceptionally sighted Fred. Fred actually sees two colors within the conventional red spectrum. In other words, just as a normal human eye can distinguish between yellow and blue clearly and consistently, Fred is able to identify two colors within red – red1 and red2. The nomenclature contains ‘red’ as a common term, but it does not mean Fred sees two shades of red. To him the two are as distinct as yellow and blue are for a normal human being. This much is a brief account of the physical facts of the phenomenon. But crucially, it is a poor substitute for what it is to experience those two different colors. Even the analogy of yellow and blue give a conceptual understanding but no clue as to what the two reds might look like. This is the major shortcoming of physicalism and hence the introduction of qualia into the discussion. I totally agree with Jackson’s emphasis on qualia and its centrality to discussing sensory experience. Physicalism, though, has its utility, in that, it helps document and describe sensory phenomena for scholarly analysis. But it is ultimately limited in capturing the real experience as and when it occurs to a human subject. In my view modern psychology could benefit by incorporating qualia into its therapeutic models. It is widely understood that psychological states like depression and anxiety have their origins in perception. Two different people perceive the same sort of event in two different ways. Their reaction to these events is in turn dictated by their perception. Cognitive Behavioural Therapy (CBT) is aimed toward rectifying the patient’s distorted perceptions of self, others, circumstances and the

Inhibition of DNA processing in heavy metal carcinogenesis Essay

Inhibition of DNA processing in heavy metal carcinogenesis - Essay Example Nonetheless, although it has been noted that some heavy metals may inhibit SSB (single strand break) rejoining, the effects on single strand break end-processing enzymes has never previously been investigated. First, an analysis on the DNA replication as a result of topo-1 enzyme will be done. This will show how topo-1 enzyme is responsible for winding of DNA structures. A picture analysis will be included to show evidence of the process. As mentioned earlier, different heavy metals have effects on the living organism’ DNA. The metals will be discussed together with their effects. This paper also explores inhibition of superoxide dismutases. This enzyme catalysis the dismutation of extremely reactive superoxide ions to generate hydrogen peroxide and numerous lines of evidence propose that these enzymes play significant part in the development and also response to treatment of cancers. These are enzymes that control under-winding and over-winding of DNA. DNA winding comes from the intertwined nature of its double-helical structure. For instance, during replication of DNA, DNA is overwound before a replication fork. When it is not controlled, it will eventually lead to a halt in DNA replication. A similar process is observed during transcription. To overcome the topological problems resulting from the double helix, topoisomerases are bound to single or double stranded DNA and cut the phosphate spine of the DNA. This untangles the DNA releasing the DNA spine again. Since the chemical composition of the DNA remains the same, the untangled DNAs are chemical isomers. Therefore, topoisomerases are isomerase enzymes which work on the DNA topology. The N-terminal domain is then preceded by a highly conserved, 421 amino acid core domain that contains all of the catalytic residues except the active site tyrosine. A protease-sensitive and poorly conserved linker domain

Education Philosophy Essay -- Teaching Education Careers Essays

Educational Philosophy I have an eclectic philosophy of education that I derived from a wide range of pre-existing philosophies. I identify most with the philosophies of essentialism and perennialism. In my opinion, students should have a strong foundation in the core curriculum areas of English, Mathematics, Social Studies, and Science. After all, house built on a weak foundation will not stand. I also prefer the perennialist’s approach of studying the classics like Homer, Shakespeare, Milton etc. Everything in the present is a product of the past, for this reason I feel like the great works of the past still have relevance today. I first realized that I had a desire to become a teacher when I moved to North Carolina for my senior year of high school. I absolutely hated school there; the only thing that kept me coming to school was Mr. Schaffer’s Psychology class. I bonded with him at the very beginning of the school year. He always gave me encouragement and often told me that he could see potential in me. He taught me about the low percentile of male teachers in the early grades and the rising tide of single parent families. Mr. Schaffer inspired me to go into early education (K-6) so I could become a positive role model for the Students. He also taught me that it’s important to never pigeon hole a student and to never give up on any student. My classroom will have the look and feel of a progressive classroom. However, it will function like an essentialist classroom. I feel like the seating design of rows is old, outdated and un-stimulating. I want the seating to be in clusters made up of four desks put together. I learned this method from my cooperating observation teacher. There are ma... ...nt that we work with reform and not against it. As an educator, I plan to be a continuous learner. As of now I am very optimistic about my professional development plans. I can never be educated enough. I am a person who is on a quest for knowledge. After finishing my bachelor’s degree I definitely want to pursue a master’s degree. At some point in the future I would like to receive national certification. I strive for perfection and even though it may be impossible to reach I can improve and move closer to fulfilling my goals. I will never stop developing professionally. I plan to do anything and everything to make myself a more educated person. After I retire from the teaching profession I plan to start a career of politics. I will start by running for the board of education. Hopefully, as a politician I can have a positive impact on education.

Global Marketing Leadership Essay

Global marketing leadership and ethical issues have become a more frequent occurrence give the increased business participation the ever growing global economy. Even though some people think that culture is fragile and when compromised will cease to exist, marketing can be both the preserving measure of a culture or its compromising factor. Marketing of products stems from a more economically developed and open market societies such as countries like: The United States, Europe, and Australia to name a few. The marketing ethics and leadership dilemma begins with how to translate an open market to economical underdeveloped countries and how to market with cultural sensitivity without losing the ethical integrity of what the business stands for and actually engages in. The question to be posed and answered by the ethical leadership and marketing of globally participator businesses is if cultural sensitivity the driving force behind the study of global ethics and leadership or is this just as adaptable as the open market for business is today? With increased globalization come increased cross-cultural ethics issues. Modern marketing is viewed as that compromising factor that westernizes cultures globally, however, advances cultures as well. The focus of ethical marketing is how to respect the cultural practices and views of ethics and market a business product effectively. Cultural divides should not create a dilemma in the globalized economy; however, the sensitivity to cultural ethics should warrant a business to have integrity and pride in their products while adhering to often hard to adapt cultural ethical views. Culturally we are different and should be respected however; cultural differences should be celebrated and adapted too in order to really see a unified global marketing perspective. Another question to be answered by ethical marketing should be how does a business effectively differentiate and anticipate the ethical and the cultural sensitivities from country to country they wish to secure a market share in? Cultural Marketing Sensitivities As businesses enter and seek to sustain their market positions in the ever growing global market, the tactics of marketing used must be adapted to been seen as ethical to the cultures presented but not so adapted that the integrity of the business is lost. To achieve this balance Aristotle’s mean doctrine focuses on the â€Å"moral virtues† that are identified as the middle ground between selfish motive and an indifferent motive. The moral and ethical differences also need to be addressed as the act of engaging in marketing for a business is to satisfy, anticipate and identify customer product requirements profitably (Carrigan et. l. , 2005). A goal of marketing is to identify consumer requirements of a product as their largest vote globally is the dollars in which they use to purchase various products. Globally, standards vary and must be addressed through the interface of marketing ethics that joins the buyer preferences with overall company profitability aspirations on the demand of their products and services. The culture of a country plays a large role in the way the members of that society relate ethics in marketing and the socialization of what is viewed as acceptable behaviors (Pires et. al. , 2002 ). To better understand Pires et. al. (2002) continues to explain that ethics is a compromised set of four classical philosophical questions that relate to the phenomenon of global marketing ethics: (1) what is the first principle of things? (Metaphysics), (2) what is true? (Epistemology), (3) what is beautiful (Aesthetics), and (4) how to persuade or influence others? (Rhetoric) (Pires et. al. , 2002) All four of these questions lend themselves to the understanding of the urgency of fundamental understanding of how ethics, leadership, marketing and the global markets relate to each other. Ethics of Marketing Metaphysics: What is the first principle of things? Metaphysics as a constructed by Kant as metaphysics of morals is an ethical point of view of morality in reference to self-interest over community as applied to the ethical dilemma of globalized marketing. Kant (1788) metaphysics view on ethics and morality utilized a utilitarian theory and focused on the duties of the business not being associated with complete self-interest (Carrigan et. al. , 2005, p. 481). Metaphysical morality when applied to global marketing directs businesses to seek to satisfy objectives other than business interest. Kant’s study continues to reveal that businesses have a duty to satisfy and deliver benefits through ethical marketing strategies sensitive to the cultures they are trying to influence (Carrigan et. al. , 2005, p. 481). The pay-off and ultimate moral imperative for a business is securing the sale of the items marketed globally. The businesses’ utilization of Kant’s metaphysical morality can lead to ncreased market presence as the business appears ethical to the global consumer. The first principle of global marketing is to appear acceptable in behavior, ethical and culturally sensitive during the marketing process. While appearing ethical in marketing, businesses must also adhere to varying truth standards for each global market the business enters. Epistemology: What is true? Epistemology as a marketing ethics and leadership compo nent is demonstrated in the study of knowledge and justified beliefs (Carrigan et. al. , 2005). Marketing on a global scale must make normative moral decisions when presenting the business version of the truth within its adverting. Product safety and the correlated marketing global advertisements must be presented in a non-controversial way and with sensitivity towards the ethical boundaries of the global markets. Western ethics vary defiantly and operating globally will involve a quest through epistemological â€Å"objective† reality (Pires et. al. , 2002, p. 111). The introduction of an objective reality is in stark contrast to the Japanese culture fueled by tradition that is not as flexible to outside influence. The United States has the ability to find truth for many small and integrated cultural groups while justifying the objective reality as a normative moral marketing tactic acceptable within the United States culture. In contrast to Japan that is rooted is aesthetics and normative moral conduct based around what is considered respectable. The cultural views of beauty can often be taboo in cross-cultural marketing and businesses are charged with presenting a beautiful, ethical and aesthetically acceptable by each global market’s standards. Aesthetics: What is beautiful? Beauty ethics in marketing is as very important as it translates desirability of the product and sells the benefits of a product through visual artistry. An example of the aesthetic marketing manipulation power as explained by Carrigan et. al. (2005) is: in order to market and develop a market for tobacco products, tobacco companies were distributing promotional cigarettes to anyone in Taiwan despite of age or gender by beautiful young girls creating a luring effect on the culture (Carrigan et. l. , 2005). The use of aesthetically pleasing young girls can be seen as an unethical way to promote a health harming product, especially without requirements of age. Marketing within western culture is considered ethical and within cultural boundaries as the marketing use of young beautiful girls is common place and accepted as normal behavior. Nudity is common in Western culture as we celebrate beauty and stardom, which is not, accepted everywhere as close as J apan. A culture bathed in tradition, nudity is not acceptable behavior and in reference to marketing ethics would be considered unethical and in poor taste. Kant explained aesthetics as an appreciation in terms of delight or aversion of an object or person; delight being known as beautiful (Dobson, 2010). The aesthetic ethics is not utilitarian, however does create a corporate aesthetic style (Dobson, 2010). The consumer is the most foundational relationship the business desires to build as the marketing campaigns demonstrate an overall business and product aesthetic. Beauty creates a visual representation of the marketing campaign; however the rhetoric of the marketing tends to be what sticks with the desired audience. Rhetoric: How to persuade or influence others? Rhetoric ethics is a utilitarian ethical theory that reviews the power of influencing others. Culturally, international marketers are in control of a majority of the marketing mix allowing them the potential to shape political power, changing social structures, and influencing economic development (Dobson, 2010). The utility of participating in a globalized marketing campaign has to produce benefits that outweigh the cost to comply with cultural difference in ethics and leadership. Persuasion and agreement has to be forthcoming and evaluated on the basis of societal cost if safety concerns or recalls surface for the products being marketed. Given the power to persuade, companies should never try to justify any actions to the consumer that hurt or harm them, however the marketing company should strive to maintain a high set of ethical standards within the rhetoric of their marketing (Dobson, 2010). Ethical marketing and global leadership relies on firms accepting global responsibility for the claims made in advertising to spark consumer interest and ultimately their commitment to patron the business. Conclusion In a global marketing scenario the utilitarianism view would be comfortable in reviewing and weighing the cost of a possibly culturally insensitive and unethical marketing campaign if it secured sales and interest for a business. Marketing serves society’s needs without ethical strings or boundaries as explained by Carrigan et. al. (2005) referencing the explanation given by Fineman. Within multi-national companies that participate globally, there is Fineman, as quoted by Carrigan et. al. (2005) details how apart from the lapses with gun marketing, pornography, Breadshaw and Palfreman presented marketing as a neutral system or tools of management that serve the market with good (Carrigan et. al. , 2005, p. 83). Culturally, the globalization of the market has empowered leaders to seek an ethical foundation that is uniform when engaging in promoting their business. The ethical dilemma enters when cultures vary so significantly that the definitions of acceptable behavior are polar opposites. Dunfee et. al (1999) posed the research thesis of finding a normative moral foundation for marketing that provides a framework of resolve for the ethical issues that arise in global marketing. The commonality of Kantian, virtue, rights, justice utilitarianism and social contract theories of global marketing is the perspective of impartiality and marketing morality. Moving forward as the global economy continues to grow, the overall ethical fibers of the marketing profession will need to adapt with the ever changing cultures of the world. As the consumer’s taste change, so will the marketing ethics and leadership strategies in order to remain effective and acceptable culturally.